Friday, March 19, 2010

Search Engines: Evil Business Practices

I saw an article on MSN's web page that interested me, so I started reading it. It's four pages long, but all of the juicy details were links. (i.e. "How does she make that much money? Doing this, she's said." "Doing this" is a link.)

And to what does it link? Bing. It's a link to a Bing search. It appears as though Microsoft is submitting searches to their own search engine with the exact details of what you wanted to know. To get the details of the article one must only look at the URL of the link without clicking it. But what's the point?

I can only imagine it's a numbers and popularity game. If Bing jumped into the number one spot of search engines, it's because everyone who reads MSN articles are reading fluff and clicking links to get the real details. This increases Bing's usage counts artificially which allows Microsoft to claim they're rising in popularity.

If you ask me it's a cheap way to fudge your numbers and shows a lack of integrity when it comes to your business practices. If your search technology doesn't stand up to the competition, let it die. Do well what you CAN do, and leave the rest to someone who can do the other stuff better.

2 comments:

Anonymous said...

You're an idiot.

Anonymous said...

I don't see anything wrong with what MS is doing. How is this different than google adsense search results?